Privacy Policy
**1. INTRODUCTION**
This privacy notice provides you with details of how we collect and process your personal data through your use of our site [www.option1funding.com](https://www.option1funding.com).
By providing us with your data, you warrant to us that you are over 13 years of age.
Option1funding.com is the data controller, and we are responsible for your personal data (referred to as “we,” “us,” or “our” in this privacy notice).
**2. CONTACT DETAILS**
– E-mail: [email protected]
**3. WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE, AND ON WHAT GROUND WE PROCESS IT**
Personal data means any information capable of identifying an individual. It does not include anonymized data.
We may process the following categories of personal data about you:
– **Communication Data:** Includes any communication that you send to us through the contact form on our website, email, text, social media messaging, social media posting, or any other communication. We process this data for communication, record-keeping, and establishing, pursuing, or defending legal claims. Our lawful ground for this processing is our legitimate interests, which are to reply to communications, keep records, and establish, pursue, or defend legal claims.
– **Customer Data:** Includes data relating to purchases of goods/services such as your name, title, billing address, delivery address, email, phone number, contact details, purchase details, and card details. We process this data to supply the goods/services you have purchased and to keep transaction records. Our lawful ground for this processing is the performance of a contract or steps at your request to enter into a contract.
– **User Data:** Includes data about how you use our website and online services, as well as any data you post for publication on our website or other online services. We process this data to operate our website, ensure relevant content, maintain website/database backups, and enable publication/administration of our website, online services, and business. Our lawful ground for this processing is our legitimate interests in administering our website and business.
– **Technical Data:** Includes data about your website usage, such as IP address, login data, browser details, visit duration, page views, navigation paths, usage frequency, time zone settings, and other device information. The source is our analytics tracking system. We process this data to analyze website usage, administer and protect our business/website, deliver relevant content/ads, and understand ad effectiveness. Our lawful ground for this processing is our legitimate interests in managing our website and business, growing our business, and determining our marketing strategy.
– **Marketing Data:** Includes data about your marketing preferences with us and third parties. We process this data for promotions, relevant content delivery, and ad effectiveness. Our lawful ground for this processing is our legitimate interests, which are to understand customer use of our products/services, develop them, grow our business, and decide our marketing strategy.
We may use Customer Data, User Data, Technical Data, and Marketing Data to deliver relevant website content/ads (including Facebook or other display ads) and measure ad effectiveness. Our lawful ground for this processing is legitimate interests to grow our business. We may also use such data to send marketing communications. The lawful ground for this processing is either consent or legitimate interests (namely to grow our business).
**4. SENSITIVE DATA**
We do not collect any Sensitive Data about you, such as race/ethnicity, religious/philosophical beliefs, sexual orientation, political opinions, trade union membership, health, or biometric data. We do not collect information about criminal convictions or offenses.
Where required to collect personal data by law or contract, and if you do not provide it when requested, we may be unable to perform the contract (e.g., delivering goods/services). We will notify you if we need to cancel an order due to missing data.
We will only use your personal data for the purpose it was collected or a reasonably compatible purpose if necessary. For more information, email us at [email protected]. We may process your personal data without knowledge/consent when required or permitted by law.
We do not perform automated decision-making or profiling.
**5. MARKETING COMMUNICATIONS**
Our lawful ground for sending marketing communications is either your consent or our legitimate interests (to grow our business).
Under the Privacy and Electronic Communications Regulations, we may send marketing communications if (i) you made a purchase or asked for information about our goods/services or (ii) you agreed to receive marketing communications and have not opted out. If you are a limited company, we may send marketing emails without consent, but you can opt out at any time.
Before sharing your personal data with third parties for their marketing purposes, we will obtain your express consent.
You can opt out of marketing messages at any time by following opt-out links or emailing [email protected]. Opting out does not apply to personal data provided for other transactions (e.g., purchases, warranty registrations).
**6. DISCLOSURES OF YOUR PERSONAL DATA**
We may need to share your personal data with:
– IT and system administration service providers
– Professional advisers (lawyers, bankers, auditors, insurers)
– Government bodies requiring processing activity reports
– Third parties buying, transferring, or merging parts of our business/assets
We require third parties processing your data to ensure data security and lawful treatment.
**7. DATA SECURITY**
We have security measures to prevent unauthorized access, use, alteration, or disclosure of your personal data. Access is only given to employees and partners who need it and must keep it confidential. We have procedures for suspected data breaches and will notify you/regulators if legally required.
**8. DATA RETENTION**
We retain personal data only as necessary to fulfill collection purposes and satisfy legal, accounting, or reporting requirements. We keep basic customer information (Contact, Identity, Financial, Transaction Data) for six years after customer status ends.
In some cases, we may anonymize personal data for research/statistics, allowing indefinite use without notice.
**9. YOUR LEGAL RIGHTS**
You have rights under data protection laws regarding your personal data, including access, correction, erasure, restriction, transfer, objection to processing, data portability, and withdrawal of consent (if consent is the lawful ground).
To exercise your rights, email us at [email protected]. We may charge a fee for unfounded, repetitive, or excessive requests or refuse to comply in such cases.
We aim to respond within one month, extending if necessary for complex/multiple requests.
**10. THIRD-PARTY LINKS**
Our website may include links to third-party sites, plugins, and applications. Clicking these links or enabling connections may allow third parties to collect/share data about you. We do not control these sites and encourage reading their privacy notices when you leave our website.